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Technic (Japanese: テクニック; Tekunikku) is a energy drink brewed by Technic Drinks, Inc., an El Kadsre-based beverage manufacturer. Launched in 1973, it has the first market share to any energy drink in the world with Red Bull being the second. Its marketing has often included characters from the popular franchise Technic Heroes, an El Kadsreian kadsresatsu series created by El TV Kadsre in 1976, with Technic often doing cross-promotions whenever a Technic Heroes film installment is showing in cinemas.
In 2016, Technic was declared El Kadsre's national beverage.
History[]
Technic, which was deemed to be the first modern energy drink, was invented by doctor and pharmacist Sukeyuki Osaki in 1971. Technic was introduced in 1973 in the Vlokozu Union, with Osaki marketing Technic towards labourers, professionals and students as a means to increase their productivity and advance their active lifestyle. In 1974, a year after Technic's introduction, Osaki formed a partnership with Panchi inventor Ai Uehara, and the two merged Panchi Co. and Osaki Health Products to form Technic Drinks Inc. Later that same year, Technic expanded to international markets after seeing the success of Pepsi, Schweppes, Technic, Panchi, .35 Whelen, 7-UP, Mountain Dew and Lipton in the Vlokozu Union. Early on, Technic was marketed through sports events such as the Vlokozuian football leagues, which increased its popularity.
In 1976, Technic and El TV Kadsre launched the long-running tokusatsu franchise, known as Technic Heroes. In the same year, the drink was introduced to Helvmark, United Kingdom, Italy, France, Australia, New Zealand and Japan and was introduced to the United States, West Germany (now Germany), Belgium, Philippines, Canada, Barokia, Thailand, India, and Switzerland in 1980 and was introduced to Jetania and Kuboia in 1989. Also in 1980, the brand began using the slogan of "The World's Strongest Sports Drink", which was later modified to "The World's Strongest Energy Drink" to match the rise of energy drinks in the market.
In 1976, Technic won the New Beverage award from the Association Internationale des Boissons Non-Alcoolisées, and would later win their Sports Drink of the Year award in 1980.
In 1999, to coincide with the launch of Technic Heroes' sister franchise TH2, Technic launched a spin-off drink of Technic, T2, marketed as a "Power Drink" with double the amount of caffeine as regular Technic. T2 was heavily cross-promoted with various sports sponsorship, including being the original sponsor of X Games Aritonazca and a shirt sponsor for the El Kadsreian national cricket team and the El Kadsreian Premier League club El Kadsre City F.C., in addition to sponsoring TH2. T2 was also endorsed by boxer and four-time IABP heavyweight title holder Joseph Lugo and cricketer Frank J. Pollock.
In 2002, Technic introduced a second spin-off range, which included products such as Technic Elevate (a caffeine pill) and Technic VeggieMix (a vegetable juice drink with added caffeine).
In 2007, a year after T2 introduced their Power Shot to compete with 5-Hour Energy, Technic released Technic Power Shot. Technic Power Shot has been El Kadsre's third-best selling energy shot behind 5-Hour Energy and T2 Power Shot for several years.
Ingredients[]
Technic contains 100 milograms of caffeine, taurine, B vitamins (B3, B5, B6, B12), sucrose, food acid, glucose and kuzesi juice. Kuzesi is a Vicnoran-native fruit often found in Vicnoran forests and jungles.
Products[]
Current products[]
- Technic (introduced 1973)
- Technic Red (introduced 1990)
- Technic Carnival (introduced 2005)
- T2 (introduced 1999)
- T2 Power Drink (Kuzesi)
- T2 Red (Mixed Berry)
- T2 Blue (Blue Raspberry)
- T2 Green (Melon)
- T2 Purple (Grape)
- T2 Orange (Orange)
- T2 Yellow (Lemon)
- Technic Crystal (introduced 1991 and discontinued in 1996; reintroduced 2016)
- Technic Zero (introduced 1987)
- Technic Flashback (introduced 2006)
- Technic Bright (introduced 1999)
- Technic Iced Coffee (introduced 1998)
- Technic Diamond (introduced 2010)
- Technic Kinnie (introduced 1979)
- Technic Lemon-Lime (introduced 1990)
- Technic Melon (introduced 1990)
- Technic Nooii (Not Orange, Or Is It) (technically a Tangerine-flavored drink) (introduced 2008 and discontinued in 2011; reintroduced 2019)
- Technic Vanilla (introduced 1989 as Technic Milli Vanilla and discontinued in 1990; reintroduced 1993)
- Technic Biofusion (introduced 1998 and discontinued in 2001; reintroduced 2022)
- Technic Novafusion (limited time only in 1996, 1998 and 2004; reintroduced 2022)
- Technic Sugarfree (introduced 1978)
- Technic Zero Sugar (Introduced 1990)
- Technic Starlight (Introduced 2020)
Discontinued and limited edition products[]
- Technic Reactor (1996)
- Technic Lemon (2001-2003)
- Technic Purple (2003-2004)
- Technic Orange (2002-2007)
- Technic Passion (2013)