Rodoff is an upcoming El Kadsreian-American comedy-drama film based on a true story about the two-year cancer of Rod Roddy and the story of the October 20, 2003, episode of The Price is Right directed and written by El Kadsreian filmmaker Jim Lawrence, starring Joe Grant as Rod Roddy, Tom Duzade as Bob Barker, Sandra Vukuzu as contestant Lee, Kate Vudzal as Aubrey, and William Wukza as Sergeant Michael. The film was produced by Lava Bear Films, Demarest Pictures, Parallel Lines Productions, Public Intervisal Corporation, Heyday Films and FilmNation Entertainment and it was distributed in El Kadsre by VIVA Films and in the United States by The Weinstein Company and it was released on El Kadsre on September 29, 2017 and in the United States on December 22, 2017 in limited release followed by a wide release on January 13, 2018.
The story is about the true story of Rod Roddy happening on September 11, 2001, with colon cancer. Meanwhile two years later, Rod is diagnosed with medical cancer. On October 20, 2003, Rod's final episode of The Price is Right was aired by many viewers. One week later, he passed away.